That all the friends may realize more fully the urgent and supreme necessity of Teaching the Cause in these days, that they may arise to inaugurate a more strenuous, systematized and extensive campaign of service -- these are the high aims he has set before himself and which he intends, with the unfailing help and wholehearted support of every believer in America, to achieve in the immediate future. (Shoghi Effendi, excerpt from a letter dated January 16, 1923 to Baha’is of United States and Canada; Star of the West, vol. 14, April 1923; Baha’i Administration, pp. 31-32) (To read the entire letter please visit Messages to the Baha’i world)